By Florian Danmayr

Currently, a brand new capability paragon of fundraising and financing, specifically crowd investment (CF) draws loads of recognition. primarily, CF is an open demand capital, typically through the net, the place the specified crusade will be evaluated and financially supported by means of a wide crew of people, the group. The matchmaking technique among crusade creators and strength traders is especially confirmed via a standardized CF platform (CFP). medical discourse on CF continues to be nascent, on the grounds that present reports and papers specialize in the opportunity of CF and its easy rules. Florian Danmayr addresses crowd investment structures as item of his research and contributes to the physique of literature by way of bettering wisdom at the composition of the CFP market.

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E. crowd members), combined with the type of payoff expected into account and come up with three different types: 1. Models characterized by high levels of risk/return ratio; rewards are predominantly material payoffs to consumers; activity is quite similar to what venture capitalists are doing 2. Models characterized by low levels of risk/return ratio; coming with a broader set of potential rewards, allowing also for emotional rewards 3. Models characterized by little or no risk; close to charitable activities where only non-material payoff is expected Massolution (2013) contributes a further taxonomy that is determined by the proposed exchange between creators and investors.

Massolution 2013, Hazen 2012) As a result, equity-based crowdfunding platforms are rare in many key markets, such as USA and most European countries, though there are exceptions where platforms act according to an existing promotion regime as broker dealers, only allowing for accredited investors. The following section should give an overview of recent developments amongst crowdfunding-related regulations. Due to their importance (accounting for more than 95% of the total crowdfunding market, Massolution 2013), developments on the US and on the European market will be shown.

The following section shows a summarized sketch of how a typical crowdfunding scheme ought to work. • Initially the online platform receives an application from a project owner who intends to present his idea on the platform’s website. Platforms are differing in terms of publishing every idea or making a preselection on their own criteria. In the latter case the projects and their owners run through a quick review on the feasibility of the crowdfunding plan. • After an idea is accepted, the platform offers a standardized format for project owners to present their ideas in a comprehensive manner to anyone with internet access (the crowd).

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